Barbeque Nation was founded in 2006 with a simple vision – offering a complete dining experience to customers at affordable prices.
One of the most successful casual dining chains in India, Barbeque Nation pioneered the concept of live grills embedded under dining tables – allowing customers to grill their own barbecue’s right at their tables.
A novelty at the time, the restaurant allowed clients to customize their own starters with their preference of flavours - ushering the era of ‘Do It Yourself cuisine’ in India. The look and feel of all outlets is rustic and casual with wood and open-brick wall surface. The sizzle of the grills livens up the whole atmosphere and gives diners a comfortable and cosy experience.
In its very first outlet in Mumbai in 2006, Barbeque Nation inculcated the one principle that would cause the chain to expand pan-India in an amazingly short time period, putting the customer first at all steps of the dining experience – from reserving a table and customizing the level of spiciness, to creating in house live entertainment and taking feedback from customers long after their dining experience was over.
The unique ‘DIY’ (do-it-yourself) concept caught the fancy of Indian food-lovers, propelling the casual dining chain on a rapid expansion spree. By 2012, Barbeque Nation had opened its 25th outlet in Bangalore, Karnataka. While the novelty of the Do-It-Yourself concept was enough to attract customers, loyalty to the brand came because the chain offered quality food at affordable rates. Barbeque Nation offers both vegetarian and non-vegetarian menus, drawn from Mediterranean, American, Oriental, Asian and the Indian cuisines. The menu comprises of 5-vegetarian and 5 non-vegetarian barbeque starters in unlimited helpings, a main course vegetarian and non-vegetarian buffet along with variety of soups, salads and desserts.
By 2008, the barbeque chain had a significant pan-India presence, with outlets in Chandigarh, Delhi NCR, Uttar Pradesh, Rajasthan, West Bengal, Maharashtra, Karnataka, Andhra Pradesh and Tamil Nadu. Across India, the chain appealed to the value conscious Indian consumer because it offered quality food including prawns and exotic foreign foods, in an unlimited quantity, at a fixed price.
In 2014, Barbeque Nation added the concept of ‘Kulfi Nation’, a counter within each restaurant where clients could choose amongst 8 basic Kulfi flavours which ranged from the tried and tested Malai Kulfi to bold flavours like paan. The restaurant offered unlimited quantities of 800 different combinations of dips, sauces and toppings on the kulfi’s.
It was with great pride, in 2015, that Barbeque Nation inaugurated its 50th outlet in Vijaywada, Andhra Pradesh. Barbeque Nation’s outlets now encompassed the length and breadth of the country, from Guwahati to Surat, from Chandigarh to Chennai.
In 2015, Barbeque Nation introduced ‘Live Counters’ at their outlets, where a chef would cook food exactly according to customer’s preferences.
The real secret behind the Barbeque chain’s growth is the philosophy of always putting the customer first. Adhering to this principle, the restaurant chain offers innovative food festivals across outlets introducing patrons to a range of culinary and experiential aspects of interesting locations-both exotic international places and hidden gems within India.
Today, Barbeque Nation operates across 62 outlets and is looking to new shores, to spread the Barbeque Nation magic.